CH Spurgeon, Think carefully about the times when you address the unconverted. More commonsense is needed in this matter. Don’t always address the unconverted at the same point in every sermon – ‘Why give men notice to buckle on their harness so as to repel our attack?’ Use the element of surprise; apply the truth and plead with them when least expected, or when their attention is awakened. Vary your services and don’t always speak to the saints in the morning and sinners in the evening – avoid falling into an evangelical rut. But never close a sermon without a word for the unbeliever. Think also about what season is best to wage a war against the unconverted. For Spurgeon, the winter month of February he found very useful for special evangelistic efforts.